This project involved creating and executing a targeted 6-part email series for Cultured Stone, a leading brand in manufactured stone veneer. The goal was to introduce new subscribers to the brand and guide them through their customer journey. Each email was carefully crafted to build brand awareness, showcase product offerings, and drive traffic to key sections of the website—particularly the Find a Dealer and Download Brochure pages. By strategically highlighting product benefits and providing valuable resources, the campaign effectively engaged subscribers and encouraged them to take the next step toward making a purchase.