This email marketing campaign was designed to engage and nurture architects through a strategic 3-part email series. The campaign aimed to guide recipients through key stages of the customer journey, providing valuable resources, continuing education opportunities, and design inspiration. With a focus on offering informative content, the emails drove traffic to the Where to Buy and Download Brochure pages of the website, encouraging conversions and deeper engagement. By blending educational value with clear calls to action, the campaign successfully supported architects in their professional growth while promoting the brand’s offerings.